Google Advertising
Google Ads Business Standard Package
We professionally build, manage, monitor, and optimise your Google Ads campaigns every month. Designed for businesses that need consistent lead generation, keyword optimisation, advertisement testing, budget management, and clear monthly reporting.
Growing businesses turning over R100k+ per month that want a professional team managing their Google Ads for consistent, high-quality leads.
- Professional monthly Google Ads management
- Google Ads account setup or configuration
- Professional campaign setup
- Search campaign setup
- Monthly campaign management
- Monthly campaign optimisation
- Keyword research
- Monthly keyword-performance analysis
Package Focus
Key Areas Included in This Package
Professional monthly Google Ads management
Google Ads account setup or configuration
Professional campaign setup
Search campaign setup
Monthly campaign management
Monthly campaign optimisation
Pricing
Choose the Payment Option That Fits
We professionally build, manage, monitor, and optimise your Google Ads campaigns every month. Designed for businesses that need consistent lead generation, keyword optimisation, advertisement testing, budget management, and clear monthly reporting.
Compare Google Ads Packages
What's Included
Complete Package Inclusions
All inclusions below come from the current X3WEB package information.
SEO, Analytics & Tracking 19 included Professional monthly Google Ads management Google Ads account setup or configuration Search campaign setup Conversion-focused bidding where sufficient data is available View All Included
- Junk-search exclusion setup
- Google Analytics 4 linking where applicable
- Google Business Profile linking where applicable
- Conversion-tracking setup
- Purchase tracking where applicable
- Google Ads conversion-action setup
- Conversion-event testing
- Monthly tracking verification
- Campaign URL tracking where required
- UTM tracking setup where required
- Cost-per-conversion monitoring
- Conversion-rate monitoring
- Conversion-rate improvement recommendations
- Lead and conversion reporting
- Advertising budget paid directly to Google by the client
Management & Reporting 27 included Professional campaign setup Monthly campaign management Ad-group setup and management Lead-generation campaign setup View All Included
- Sales campaign setup where applicable
- Website-traffic campaign setup where appropriate
- Campaign budget setup
- Daily budget configuration
- Monthly budget-allocation management
- Campaign budget recommendations
- Budget reallocation between campaigns
- Location extension or location asset setup
- Sitelink extension setup
- Price extension or price asset setup where applicable
- Business-name asset setup
- Active campaign monitoring
- Advertising-spend monitoring
- Cost-per-click monitoring
- Cost-per-lead monitoring
- Click-through-rate monitoring
- Impression-share monitoring
- Quality Score monitoring
- Advertisement-relevance monitoring
- Campaign-delivery monitoring
- Campaign policy monitoring
- Monthly campaign reporting
- Advertising-spend reporting
Security, Speed & Launch 6 included Monthly campaign optimisation Advertising schedule setup and optimisation Maximum cost-per-click optimisation where appropriate Advertisement variation testing View All Included
- Advertisement strength optimisation
- Explanation of optimisations completed
Strategy & Structure 19 included Keyword research Monthly keyword-performance analysis Continuous negative-keyword optimisation Keyword grouping by service or product View All Included
- Geographic targeting setup
- Country, province, city, and radius targeting
- Language targeting
- Device targeting configuration
- Bid-strategy setup and optimisation
- New keyword identification
- Underperforming keyword adjustments
- Low-quality keyword removal
- Keyword bid adjustments
- Keyword expansion where appropriate
- Negative keywords to reduce irrelevant traffic
- Keyword-focused advertising copy
- Structured-snippet setup
- Underperforming keyword adjustments
- Keyword-performance reporting
Design & Content 13 included Search-term review and optimisation Professional Google Ads copywriting Continuous advertising-copy testing Business-logo asset setup where supported View All Included
- Google Tag setup or review
- Landing-page experience monitoring
- Landing-page review
- Landing-page content recommendations
- Landing-page conversion recommendations
- Monthly account review
- Landing-page development not included
- Display banner design not included
- Monthly professional content creation not included
Build & Functionality 23 included Telephone-call campaign setup where appropriate Mobile, desktop, and tablet advertising optimisation Responsive search advertisement setup Underperforming advertisement replacement View All Included
- Call extension or call asset setup
- Callout extension setup
- Asset-performance monitoring
- Website form-submission tracking
- Telephone-call tracking
- Click-to-call tracking
- WhatsApp-click tracking where supported
- Device-performance analysis
- Location-performance analysis
- Schedule-performance analysis
- Underperforming campaign adjustments
- Underperforming ad-group adjustments
- Underperforming advertisement adjustments
- Campaign scaling where performance supports it
- Monthly performance summary
- Search-term performance reporting
- Advertisement-performance reporting
- Location-performance reporting
- Device-performance reporting
Additional Inclusions 5 included Multiple headline and description variations Campaign pausing where required Ongoing campaign improvements Advertisement disapproval checks View All Included
- Explanation of planned next steps
Important Information
Package Notes
- Advertising budget paid directly to Google by the client
- Landing-page development not included
- Display banner design not included
- Monthly professional content creation not included
Process
How This Package Works
01
Book a meeting — we map out your goals, keywords, and competitors
02
Full account setup, conversion tracking, and campaign build
03
Monthly management: keyword optimisation, bid adjustments, ad testing
04
Landing page recommendations to maximise conversions
05
Monthly performance report so you always know your ROI
Questions
Package FAQs
Is there a contract?
Yes, a 12-month commitment applies, then month-to-month thereafter.
What can I expect from monthly ads management?
We manage campaigns with clear strategy, strong execution, ongoing optimisation, and monthly reporting so you always know what is being done and what is improving.
What ad spend is recommended?
We recommend R5,000–R15,000+ per month in ad spend for strong results.
Ready to Get Started?
Google Ads Business Standard Package
We professionally build, manage, monitor, and optimise your Google Ads campaigns every month. Designed for businesses that need consistent lead generation, keyword optimisation, advertisement testing, budget management, and clear monthly reporting.