Google Ads Foundation
Google Ads account, campaign and billing setup or configuration are handled according to the package level.
Google Advertising
Google Ads Business Professional Package
A complete monthly Google Ads management solution that includes advanced campaign expansion, continuous optimisation, landing-page development or improvement, conversion-rate guidance, and creative support for Display and remarketing campaigns.
Established businesses that want the most comprehensive Google Ads setup — with landing page builds, remarketing, and full campaign expansion for maximum lead volume.
- Professional monthly Google Ads management
- Google Ads account setup or configuration
- Comprehensive existing Google Ads account audit
- Professional campaign setup
- Search campaign setup
- Monthly campaign management and optimisation
- Keyword research
- Monthly keyword-performance analysis
Package Focus
Key Areas Included in This Package
- Professional monthly Google Ads management
- Google Ads account setup or configuration
- Comprehensive existing Google Ads account audit
- Professional campaign setup
- Search campaign setup
- Monthly campaign management and optimisation
Pricing
Choose the Payment Option That Fits
A complete monthly Google Ads management solution that includes advanced campaign expansion, continuous optimisation, landing-page development or improvement, conversion-rate guidance, and creative support for Display and remarketing campaigns.
Package at a Glance
Compare Google Ads Packages
- Full Management and Creative Support
- Professional monthly Google Ads management
- Google Ads account setup or configuration
- Comprehensive existing Google Ads account audit
- Professional campaign setup
What's Included
Complete Package Inclusions
All inclusions below come from the current X3WEB package information.
SEO, Analytics & Tracking 21 included Professional monthly Google Ads management Google Ads account setup or configuration Comprehensive existing Google Ads account audit Search campaign setup View All Included
- Dynamic Search Ads setup where appropriate
- Conversion-focused bidding where sufficient data is available
- Junk-search exclusion setup
- Google Analytics 4 linking where applicable
- Google Business Profile linking where applicable
- Google Merchant Center linking where applicable
- Conversion-tracking setup
- Purchase tracking where applicable
- Google Ads conversion-action setup
- Enhanced conversion setup where applicable
- Conversion-event testing
- Monthly tracking verification
- Cost-per-conversion monitoring
- Conversion-rate monitoring
- Banner resizing for required Google Display placements
- Lead and conversion reporting
- Advertising budget paid directly to Google by the client
Management & Reporting 28 included Professional campaign setup Display remarketing campaign setup where appropriate YouTube remarketing campaign setup where appropriate Customer Match campaign setup where sufficient data is supplied View All Included
- Campaign budget setup
- Daily budget configuration
- Monthly budget-allocation management
- Campaign budget recommendations
- Budget reallocation between campaigns
- Location extension or location asset setup
- Sitelink extension setup
- Price extension or price asset setup where applicable
- Business-name asset setup
- Active campaign monitoring
- Advertising-spend monitoring
- Cost-per-click monitoring
- Cost-per-lead monitoring
- Click-through-rate monitoring
- Impression-share monitoring
- Quality Score monitoring
- Advertisement-relevance monitoring
- Campaign-delivery monitoring
- Display remarketing setup where appropriate
- YouTube remarketing setup where appropriate
- Custom segment setup where appropriate
- Campaign policy monitoring
- Monthly campaign reporting
- Advertising-spend reporting
Security, Speed & Launch 6 included Monthly campaign management and optimisation Advertising schedule setup and optimisation Maximum cost-per-click optimisation where appropriate Advertisement variation testing View All Included
- Advertisement strength optimisation
- Explanation of optimisations completed
Strategy & Structure 32 included Keyword research Monthly keyword-performance analysis Continuous negative-keyword optimisation Competitor-search campaign setup where appropriate View All Included
- Geographic targeting setup
- Country, province, city, and radius targeting
- Language targeting
- Device targeting configuration
- Bid-strategy setup and optimisation
- Target cost-per-acquisition optimisation where appropriate
- Target return-on-ad-spend optimisation where appropriate
- New keyword identification
- Underperforming keyword adjustments
- Low-quality keyword removal
- Keyword bid adjustments
- Keyword expansion where appropriate
- Negative keywords to reduce irrelevant traffic
- Keyword-focused advertising copy
- Structured-snippet setup
- Audience-performance analysis
- Underperforming keyword adjustments
- Campaign-specific landing-page structure
- Keyword-relevant landing-page content structure
- Lead-generation journey recommendations
- Performance Max audience-signal setup
- Website visitor audience setup
- Customer-list audience setup where supplied
- Google Ads audience-segment setup
- In-market audience setup where appropriate
- Remarketing audience exclusions
- Keyword-performance reporting
- Audience-performance reporting
Design & Content 31 included Search-term review and optimisation Brand-search campaign setup where appropriate Professional Google Ads copywriting Continuous advertising-copy testing View All Included
- Business-logo asset setup where supported
- Image asset setup where supported
- Google Search Console review where applicable
- Google Tag setup or review
- Landing-page experience monitoring
- One professional custom landing page built or improved per month
- Professional custom landing-page design
- Mobile-responsive landing-page development
- Conversion-focused landing-page layout
- Landing-page speed optimisation
- Landing-page mobile testing
- Landing-page conversion-rate optimisation guidance
- Landing-page headline testing recommendations
- Landing-page call-to-action testing recommendations
- Customer-review placement recommendations
- Campaign-to-page relevance improvements
- Display banner design
- Image asset optimisation
- Display advertising copywriting
- YouTube advertisement copy recommendations where applicable
- Existing video content adapted for YouTube advertising where suitable
- Landing-page performance reporting
- Monthly account review
- Monthly landing-page review
- Monthly campaign-expansion review
- Professional video production quoted separately where required
- Special photography, actors, presenters, or voice-over costs quoted separately where required
Build & Functionality 34 included Performance Max campaign setup where appropriate Mobile, desktop, and tablet advertising optimisation Responsive search advertisement setup Underperforming advertisement replacement View All Included
- Call extension or call asset setup
- Callout extension setup
- Asset-performance monitoring
- Website form-submission tracking
- Telephone-call tracking
- Click-to-call tracking
- WhatsApp-click tracking where supported
- Device-performance analysis
- Location-performance analysis
- Schedule-performance analysis
- Underperforming campaign adjustments
- Underperforming ad-group adjustments
- Underperforming advertisement adjustments
- Campaign scaling where performance supports it
- Professional call-to-action sections
- Contact form integration
- WhatsApp button integration
- Click-to-call integration
- Conversion-tracking integration
- Form-length optimisation recommendations
- Performance Max asset-group setup
- Performance Max search-theme setup where applicable
- Performance Max asset testing
- Responsive Display advertisement setup
- Promotional graphic development
- Monthly performance summary
- Search-term performance reporting
- Advertisement-performance reporting
- Location-performance reporting
- Device-performance reporting
Additional Inclusions 9 included Multiple headline and description variations YouTube channel linking where applicable Campaign pausing where required Ongoing campaign improvements View All Included
- Trust-element recommendations
- Custom Display banner set where remarketing is used
- Advertisement disapproval checks
- Explanation of planned next steps
- External premium software costs quoted separately where required
One Focused Google Ads System
Search Campaigns Built Around Customer Intent
Your package connects account setup, keyword planning, campaign structure, ad copy, conversion tracking and optimisation around people actively searching.
Managed campaigns with creative supportKeyword and Intent Targeting
Campaigns are planned around relevant search terms, intent and locations so ads can reach suitable prospects.
Ad Copy and Extensions
Search ads, responsive ad assets and extensions are prepared where included in the selected package.
Negative Keyword Control
Negative keyword setup and refinement help reduce irrelevant searches where the package includes it.
Conversion Tracking
Conversion tracking setup and checks are included where specified so campaign actions can be measured.
Advanced Campaign Support
The package supports broader Google Ads management with advanced optimisation, reporting and creative support where included.
Important Information
Package Notes
- Advertising budget paid directly to Google by the client
- External premium software costs quoted separately where required
- Professional video production quoted separately where required
- Special photography, actors, presenters, or voice-over costs quoted separately where required
Process
How This Package Works
01
Book a meeting — we map out your full Google Ads strategy
02
Full account setup, conversion tracking, and advanced campaign build
03
Monthly management across Search, Display, and optional Performance Max
04
Monthly landing page build or improvements
05
Remarketing setup and custom banner creation (if applicable)
06
Monthly performance report and strategy review
Questions
Package FAQs
What is Performance Max?
Performance Max runs across all Google channels (Search, Display, YouTube, Gmail, Maps) for maximum reach.
Is there a contract?
Yes, a 12-month commitment applies, then month-to-month thereafter.
What can I expect from monthly ads management?
We manage campaigns with clear strategy, strong execution, ongoing optimisation, and monthly reporting so you always know what is being done and what is improving.
Build a Stronger Google Ads Foundation
Start With Search Campaigns Built Around Intent
From keyword planning and campaign structure to ad copy, conversion tracking, optimisation and reporting where included, your Google Ads package is built around search intent.
Keyword targeting. Search ads. Conversion tracking. Optimisation. Reporting. One experienced team.
Contact
Get in Touch
Send us your details and we'll get back to you within 1 business day.
Email
Info@x3web.co.za
Support
Support@x3web.co.za
Accounts
Accounts@x3web.co.za
Phone
+27 68 906 3369
Office
4 Edmonton Alley, Northcliff, Johannesburg